Threads vs Instagram: Where to Follow Your Favourite Creators

Threads and Instagram are both Meta apps and share the same login, but they reward different things. Instagram is built around polished photos and Reels; Threads is a fast, text-first conversation feed. If you follow creators, here’s how to decide where to keep up with them.

Same handle, different vibe

Because Threads accounts are created from Instagram, most creators keep the same @handle on both. The content differs, though: Instagram for visuals and announcements, Threads for hot takes, replies, and behind-the-scenes thoughts.

Where are creators more active?

• News, sports, and commentary tend to be livelier on Threads, where quick text posts shine.
• Visual creators (fashion, travel, food) still lead with Instagram, cross-posting highlights to Threads.
• Engagement rates on Threads can be higher per follower because the feed favours replies and reposts.

Find creators on Threads

Not sure who’s worth following? Start with the top Indian creators or the most-followed accounts worldwide, then compare any twoto see who’s more active. You can do all of this without a Threads account.