Article

Threads vs Instagram: Where to Follow Your Favourite Creators

Jun 5, 2026 · 1 min read

Threads and Instagram are both Meta apps and share the same login, but they reward different things. Instagram is built around polished photos and Reels; Threads is a fast, text-first conversation feed. If you follow creators, here’s how to decide where to keep up with them.

Same handle, different vibe

Because Threads accounts are created from Instagram, most creators keep the same @handle on both. The content differs, though: Instagram for visuals and announcements, Threads for hot takes, replies, and behind-the-scenes thoughts.

Where are creators more active?

News, sports, and commentary tend to be livelier on Threads, where quick text posts shine.
Visual creators (fashion, travel, food) still lead with Instagram, cross-posting highlights to Threads.
Engagement rates on Threads can be higher per follower because the feed favours replies and reposts.

Find creators on Threads

Not sure who’s worth following? Start with the top Indian creators or the most-followed accounts worldwide, then compare any two to see who’s more active. You can do all of this without a Threads account.

Frequently asked questions

What's the difference between Threads and Instagram for following creators?

Instagram is built around polished photos and Reels, while Threads is a fast, text-first conversation feed — the same creator can feel very different depending on which app you follow them on.

Do creators use the same username on Threads and Instagram?

Yes, in most cases — because Threads accounts are created from Instagram, most creators keep the same @handle on both apps.

Which creators are more active on Threads vs Instagram?

News, sports, and commentary creators tend to be livelier on Threads, where quick text posts shine, while visual creators like fashion, travel, and food accounts still lead on Instagram and mostly cross-post highlights to Threads.

How do I find creators worth following on Threads?

Start with curated leaderboards like the top Indian creators or the most-followed accounts worldwide, then compare any two accounts head to head to see who's more active — all without needing a Threads account.