@instagram vs @natgeo

As of June 2026, Instagram (@instagram) has 37,169,120 followers on Threads and National Geographic (@natgeo) has 17,708,161 — @instagram leads with 2.1× the following.

@natgeo is the more active poster with 1,400 threads to @instagram's 1,300. Despite the smaller audience, @natgeo gets the stronger engagement on recent posts — 0.03% of followers interact per thread, against 0.01% for the larger account.