@instagram vs @nike

As of June 2026, Instagram (@instagram) has 37,169,648 followers on Threads and Nike (@nike) has 14,985,349 — @instagram leads with 2.5× the following.

@instagram is the more active poster with 1,300 threads to @nike's 167. @instagram also sees the stronger engagement rate on recent posts: 0.01% versus 0.00%.