SUMMER AT LA ROSE DES VENTS The Flora motif takes over La Rose des Vents Monte Carlo. Discover more on.gucci.com/Gucci_MonteCarlo_

GUCCI MONTE CARLO A summer that embraces the season’s fluidity, shifting between different moods and styles as the days evolve. Discover more on.gucci.com/Gucci_MonteCarlo_

GUCCI MONTE CARLO A new campaign unfolds across Monte Carlo, captured in a series of moments shaped by motion, light, and the spirit of escape. A summer of possibility is framed by Monaco’s cultural aura, long a stage for fashion, glamour and those always on the move. Discover more on.gucci.com/Gucci_MonteCarlo_ Amore Fermati - Fred Bongusto Via con me - Paolo Conte Le temps est bon - Bon Entendeur vs Isabelle Pierre

IN TOKYO WITH LEE KNOW Global Brand Ambassador Lee Know of Stray Kids wears Generation Gucci at the Gucci Roppongi Flagship. Discover more on.gucci.com/_GenerationGucciMen_

BEAUTY AND THE BAG The next chapter of the campaign continues with Global Brand Ambassador NINGNING from aespa and the new Paparazzo handbag, captured by Mert and Marcus. Discover more on.gucci.com/_GucciPaparazzo

Gucci enters Formula One with Alpine, marking the first time a luxury fashion house serves as title partner of a Formula One team. From the 2027 FIA Formula One World Championship, the team will race as ‘Gucci Racing Alpine Formula One Team’ and compete in Gucci colors. The collaboration introduces Gucci Racing, a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport.

Friends of the House wear the latest Gucci looks around the world.

THE ORIGINAL SINNER Quietly assured and entirely his own, Jannik Sinner inhabits the campaign as he does the court, moving through sport and style, heritage and modernity, with the kind of ease only an original could muster. Discover more on.gucci.com/The_OriginalSinner