Adam Mosseri

We’re expanding translations to more languages on Instagram – added Japanese, Korean, French, German, and Italian. You can also now translate both your voice and any on-screen captions in the same reel together, which should make things a lot easier. We’re also rolling out more languages for translations on Facebook, including Bahasa, Indonesian, Arabic, French, Vietnamese, and Thai. More to come soon.

Excited about this launch. I've been really impressed with how quickly the MSL team has been able to improve their first model in such a short amount of time.

Today, we’re launching over 30 new effects in Stories powered by Muse Image, Meta’s first image model. You can transform the lighting in your photos with things like Disposable or Night Flash, use personalized effects like Instagram Charms or Instagram Receipt, or even create your own effect by typing in a prompt. That last part is what I'm most curious to see people experiment with. Check them out and let me know what you think.

Three years flew by. Big thanks to the team and everyone here who has been building this community with us from day one. 🎂

We're expanding Instagram for TV to Samsung TVs in the US and testing a few new things: phone-to-TV casting, Stories on TV, and a home for horizontal videos. Eventually we may want to explore support for long-form, episodic content and Live too. One thing we've noticed with Instagram for TV is it's often a shared experience. Friends watch together, swapping recommendations in real time. We'll keep improving to make this easier. If you've tried it out, let me know what else you'd like to see.

#photodump from a recent weekend with the family up in Sonoma We drag the kids out for a hike in the morning when we’re up in the hills. Snake! I think it’s a gopher snake, which are apparently not a threat to people but quite the startle. Some quality swing times More hazards, teaching the kids to spot poison oak… Love this place

There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.

When we launched Threads, we wanted to see if we could build a space for people to share their perspectives and have conversations about what’s happening around the world in real-time. To see this community grow to half a billion monthly actives is deeply humbling. A massive thank you to everyone who comes here to share their ideas and hot takes. And a huge shoutout to the Threads team for shipping updates week after week to make this app better.🧵📈

Today we're bringing Your Algorithm to the main feed — you can now see the topics we think you're interested in, and change them, across all the major parts of Instagram. Some thoughts on agency, algorithms, and where this is all going:

Spotlight: mrwardstyle is a teacher with genuinely great style who finds creative ways to showcase his daily fits. Give him a follow.

Two identical reels can get very different reach depending on timing, competition, and context. The same reel can be more or less relevant depending on the moment, which affects how people engage with it, which then affects reach. It can feel random, but it’s really a byproduct of how people interact with content.

A few tips on how to read your insights, particularly engagement rates and connected versus unconnected reach.