@mosseri
Father of three boys, married to an amazing woman, head of Instagram and supporter of Threads.
Adam Mosseri runs Instagram and Threads for Meta, which makes his account the most direct public source of Threads product news and roadmap hints.
Today we're bringing Your Algorithm to the main feed — you can now see the topics we think you're interested in, and change them, across all the major parts of Instagram. Some thoughts on agency, algorithms, and where this is all going:
Spotlight: mrwardstyle is a teacher with genuinely great style who finds creative ways to showcase his daily fits. Give him a follow.
Two identical reels can get very different reach depending on timing, competition, and context. The same reel can be more or less relevant depending on the moment, which affects how people engage with it, which then affects reach. It can feel random, but it’s really a byproduct of how people interact with content.
A few tips on how to read your insights, particularly engagement rates and connected versus unconnected reach.
Spotlight: @artbutmakeitsports. LJ is a New York-based creator whose content cleverly blends memes, sports and important art pieces. Give him a follow.
Does DMing people back help with reach?
Rapid fire questions
Spotlight: @noizebro uses a mix of engineering and art to create pieces that reimagine public spaces. It’s smart, visually stunning work - give him a follow.
I'm very excited to see where Brett takes edits next.
Congrats to the Superintelligence Labs team for launching Muse Spark today, our foundation model that offers a faster and smarter Meta AI for our products. The new model is grounded in content people connect over on our apps. I’m excited for what’s to come with even larger models already in development. The model is live at meta.ai and in the Meta AI app and will be available across all of our apps and Ray-Ban Meta glasses soon. https://ai.meta.com/blog/scaling-how-we-build-test-advanced-ai/
First time I posted this it came through blank… apologies: A few features of Instagram that you might not know about, but might appreciate.
Spotlight: @diyajoukani is a designer in India who’s found a really unique way to showcase her label by sporting her designs on the streets of Mumbai. Give her a follow.
As of June 2026, Adam Mosseri (@mosseri) has 990,305 followers and 419 posts on Threads and is verified.