Today we're bringing Your Algorithm to the main feed — you can now see the topics we think you're interested in, and change them, across all the major parts of Instagram. Some thoughts on agency, algorithms, and where this is all going:

Spotlight: mrwardstyle is a teacher with genuinely great style who finds creative ways to showcase his daily fits. Give him a follow.

Two identical reels can get very different reach depending on timing, competition, and context. The same reel can be more or less relevant depending on the moment, which affects how people engage with it, which then affects reach. It can feel random, but it’s really a byproduct of how people interact with content.

A few tips on how to read your insights, particularly engagement rates and connected versus unconnected reach.

Spotlight: @artbutmakeitsports. LJ is a New York-based creator whose content cleverly blends memes, sports and important art pieces. Give him a follow.

Does DMing people back help with reach?

Rapid fire questions

Spotlight: @noizebro uses a mix of engineering and art to create pieces that reimagine public spaces. It’s smart, visually stunning work - give him a follow.