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Post Jun 16, 2026
Adam Mosseri Adam Mosseri @mosseri

There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.

718 182 69
More from @mosseri

#photodump from this summer now that we’re back in California and the boys are back in school

367 71 54 Aug 21, 2026

Thought I’d share this on Threads to and see what the hot takes might be. We updated the Instagram wordmark today, which is more than a decade old and felt dated. We feel the refresh is sharper and more modern, but references the original and has the simplicity and craft that's always made it Instagram.

5.4K 3.8K 289 Aug 13, 2026

We’re expanding translations to more languages on Instagram – added Japanese, Korean, French, German, and Italian. You can also now translate both your voice and any on-screen captions in the same reel together, which should make things a lot easier. We’re also rolling out more languages for translations on Facebook, including Bahasa, Indonesian, Arabic, French, Vietnamese, and Thai. More to come soon.

739 241 67 Jul 14, 2026

Excited about this launch. I've been really impressed with how quickly the MSL team has been able to improve their first model in such a short amount of time.

227 143 32 Jul 9, 2026

Today, we’re launching over 30 new effects in Stories powered by Muse Image, Meta’s first image model. You can transform the lighting in your photos with things like Disposable or Night Flash, use personalized effects like Instagram Charms or Instagram Receipt, or even create your own effect by typing in a prompt. That last part is what I'm most curious to see people experiment with. Check them out and let me know what you think.

1.3K 449 84 Jul 7, 2026

Three years flew by. Big thanks to the team and everyone here who has been building this community with us from day one. 🎂

2.5K 282 92 Jul 6, 2026

We're expanding Instagram for TV to Samsung TVs in the US and testing a few new things: phone-to-TV casting, Stories on TV, and a home for horizontal videos. Eventually we may want to explore support for long-form, episodic content and Live too. One thing we've noticed with Instagram for TV is it's often a shared experience. Friends watch together, swapping recommendations in real time. We'll keep improving to make this easier. If you've tried it out, let me know what else you'd like to see.

1.2K 454 61 Jun 22, 2026

#photodump from a recent weekend with the family up in Sonoma We drag the kids out for a hike in the morning when we’re up in the hills. Snake! I think it’s a gopher snake, which are apparently not a threat to people but quite the startle. Some quality swing times More hazards, teaching the kids to spot poison oak… Love this place

396 78 40 Jun 18, 2026
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